When I started my Muckender Etsy shop, I opted to move my domain over to their e-commerce host, Pattern. And despite some concerns for SEO and the like, it’s been great to have a single source of truth for both Etsy and my own site. However, just recently I got a notice from uptimerobot.com that the muckender.com site was down and I hadn’t received any notifications from Etsy/Pattern as to why this might happen.
To make it worse, I couldn’t find Pattern-specific support, which I found odd.
Once I started troubleshooting the issue, it was a pretty quick solve — I just had to update my A Record to a new IP address, but that’s not the problem. The real problem is that the site was down for well over 8 hours before I knew about it and I wasn’t — to the best of my knowledge — given any advance warning that this IP address name change would take place. Pretty shady.
All that being said, ultimately the blame rests on me; I shouldn’t rely on convenience when running any kind of business. What this means in practice is that I’ll be transitioning everything over to either Magento or WordPress w/ WooCommerce before the end of the year.